Born from innovation

In 2021, Luci came up with the idea of Biomotion lighting during her studies at the TUDelft; an innovative way to increase bicycle safety. The idea was immediately patented and with the successful crowdfunding campaign, Ziemi was born. Douwe and Luci are two young, enthusiastic entrepreneurs with an eye for social importance: contributing to road safety. With the expert team of investors, including the Pon family, the entrepreneurial duo can make the joint mission a reality!

Social importance

The increasingly hectic traffic situation in the Netherlands, which leads to an increasing number of bicycle accidents, calls for an innovative way of thinking.

Ziemi contributes to road safety through innovation. Our mission is to make traffic safer, so that all road users can drive with confidence and peace of mind in the dark.

Everyone deserves to be seen!